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What is Generative AI and how does it work?

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Generative AI is a groundbreaking technology that has revolutionized the field of artificial intelligence. Did you know the tech behind Chat GPT is Generative AI? But the question is: what is generative AI, and how does it work? Simply put, generative AI refers to a class of AI models capable of generating realistic and creative content, such as images, music, and text. You must have seen on the internet that AI-generated portraits of celebrities from different eras.

One of the recent AI-generated videos and photos of Indian celebrities in Barbie Land created a buzz around the internet. Yeah, that’s all Generative AI’s doing. Just imagine Leonardo DiCaprio with a big rainbow afro, Scarlett Johansson with an Elvis Presley-style pompadour, or even Dwayne “The Rock” Johnson as a refined 18th-century aristocrat! Or Consider a portrait of Albert Einstein with a punk-rock haircut or the Mona Lisa with a contagious fit of laughter in place of her mysterious grin.

These are just a few hilarious examples of AI-generated celebrity photos that demonstrate Generative AI’s remarkable and sometimes unforeseen powers. A lot of questions must be coming to your mind.

Don’t Worry! In this blog post, we will cover all the essential topics revolving around Generative AI, how generative AI works, and various applications of Generative AI.

So, let’s get started.

What is Generative AI?

Before understanding what generative AI is, let’s look back at the history of generative AI. Did you know that an essential piece of technology underlying generative AI-neural networks that are capable of being trained was invented in 1957 by a psychologist at Cornell University, Frank Rosenblatt? You will be surprised that generative AI is not new; it was introduced in the 1960s in chatbots.

But only after the introduction of generative adversarial networks (GANs) in 2014, generative AI could create authentic videos, images, and audio of real people. A machine learning algorithm uses generative adversarial networks. One of the earliest examples of generative AI is the Eliza chatbot, created in the 1960s by Joseph Weizenbaum. Now back to our definition of generative AI. It is a sort of artificial intelligence system that generates material such as text, audio, and imagery depending on a range of inputs.

The innovative user interface for creating high-quality visuals, text, and movies within seconds has created a buzz around generative AI. Generative AI is a subfield of artificial intelligence that focuses on creating unique and innovative content. Unlike standard AI, which was designed to analyze data and draw conclusions based on patterns.

Generative AI is engineered to generate new data that resembles human-created material, such as images, music, prose, and other forms of media. It is based on advanced machine learning models like Generative Adversarial Networks (GANs). It is employed in everything from academic writing to creative writing, translation, dubbing, and composing. Also used in industries from media and entertainment to scientific research. Generative AI is everywhere.

How does Generative AI work?

As we know, generative AI is a type of machine learning that works by training learned models based on training data without needing any explicit programming. Generative AI operates on a foundation of deep learning algorithms, with cutting-edge GANs (Generative Adversarial Networks) leading the way. These networks consist of two neural networks: the generator and the discriminator, which work in tandem to produce authentic-looking outputs.

The generator is responsible for generating synthetic data, such as images, while the discriminator’s role is to distinguish between authentic and generated data. Generally, generative AI starts with a prompt in any form, like text, image, video, or any input it can process. Then the AI systems return the new content in response to your prompt. The feedback can include solutions to problems, essays, or image generation.

Earlier generative AI versions required the data to be submitted via API or any other complicated process. The developers using generative AI had to familiarize themselves with specialized tools. And use programming languages such as Python to create applications. But now, generative AI is developing better user experiences that let the users describe things in plain, simple language.

It uses deep learning, i.e., neural networks, that allows it to handle complex patterns. Neural networks are inspired by the human brain. But they do not require human supervision to distinguish patterns in training data. And you can also customize the results after the initial response. By giving feedback about the tone, style, and components you want your content to reflect.

Applications of Generative AI

Did you know that according to Gartner, by 2025, 10% of all the data created will be produced by generative AI? Generative AI, one of the most significant strategic technologies of 2023, has a wide range of applications that are beneficial to industries like healthcare, surveillance, advertising, marketing, education, communication, and many others. Here we have listed the top 10 applications of generative AI.

1. Image Generation

Nowadays, you must have seen users making realistic photos based on the subject, place, style, and setting which they define by using generative AI and turning words into images. And you will see that the required image gets created quickly and easily. Image generation from generative AI is essential in media, advertising, design, marketing, etc. For instance, a graphic designer can use an image generator to produce a picture in whatever format is required.

2. Image-to-Photo Translation

Using Image-to-Photo Translation is feasible for creating images that are realistic based on semantic images or drawings. This image-to-photo translation is quite helpful in the healthcare industry because it aids in the diagnosis process.

3. Increase in Image Resolution

Generative AI employs a variety of techniques while generating new material from existing content. And one of the techniques that generative AI uses is the generative adversarial network (GAN). A discriminator and a generator make up a GAN. Which then generates fresh data, making sure it is realistic. This technique is used to produce high-quality renditions of pictures. And to produce high-quality images of archival or medical materials.

4. 3D Shape Creation

There is still ongoing research in this field of producing realistic 3D representations of images. We can create better-quality images using GAN-based shape generation. Using GAN-based shape generation can create precise forms that can be adjusted to obtain the required shape of the item.

5. Conversion of Speech-to-Speech

Generative AI also generates voices for audio applications. Voiceovers get rapidly produced by speech-to-speech conversion. And this turns out to be beneficial in sectors like movies and gaming. By using these tools, it can be feasible to create voice overs for commercials, documentaries, or games with a quick turnaround time.

6. Text-to-Speech

With GANs, it is possible to create realistic voice audio. Here the discriminator serves as a coach, emphasizing, toning, and modifying the speech to produce results. The TTS generation offers a wide range of corporate uses, including marketing, education, podcasting, and advertising. A teacher may convert lecture notes into audio files to make them more interesting.

A similar method might be used to give instructional materials to people who are blind or visually impaired. TTS provides organizations with a diverse choice of linguistic and vocal repertoire options while saving them money on voice actors and equipment.

7. Text Generation

GANs were originally designed for visual tasks, but they are increasingly being taught to be useful for text generation as well. Generative AI is frequently used in the marketing, gaming, and communication industries to produce dialogues, headlines, and commercials. These tools can be used to create product descriptions, articles, and social media posts, as well as to connect with customers in real-time via live chat windows.

8. Creating Code

Because of its ability to generate code without the need for manual coding, generative AI has found another application in software development. This characteristic makes it simple for both non-technical people and professionals to write code.

9. Creation

Also beneficial in music production. Music creation software can be used to generate unique musical content for advertisements or other artistic ventures. However, there is one important hurdle to overcome in this situation: copyright infringement caused by the inclusion of copyrighted artwork in training data.

10. Conversion of Images

It consists of changing an image’s external components while keeping its interior components, such as color, medium, or shape, unchanged. This type of conversion can involve transforming a daytime image into a nocturnal image. This type of conversion can also affect the core properties of a photograph, such as its color or style.

Furthermore, advances in AI development platforms will aid in the future research and development of improved generative AI capabilities for text, photos, video, 3D content, medicines, supply chains, logistics, and business processes. As good as these new stand-alone tools are, the most important impact of generative AI will come from incorporating these capabilities directly into the versions of products we now use.

Chat GPT’s great depth and ease of use have demonstrated tremendous promise for the general adoption of generative AI. To be sure, it has also revealed some of the problems with securely and ethically implementing this technology. However, these early implementation challenges have prompted research into improved methods for recognizing AI-generated text, photos, and videos.

To generate more trustworthy AI, industry and society will also develop better systems for tracing the origin of information.

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