First thing that pops in every business person or service provider is…

“How do i get more clients?

Is it focusing on your product (or) focusing on creating awareness about product allows you to get more clients?

Both focusing on creating awareness and having fine product are equally important to improve client base.

First you have created fine product, you are all set to reach clients.

Now is the time to create awareness, many can suggest you various formats to reach your clients. There is little grey area between fine tuning product and reaching customers. It’s the format you are using to reach your customers…

Many MNCs and even small business people are following it…

It’s nothing but Localizing your product manual or reaching your customers in their language.

Creating awareness is the first step to reach more audience who can then be converted to users—> Fanbase(Once users like your product you can have fanbase too, extra perks of providing best products)

Technical jargon either in marketing or reaching customers is big hurdle even to best of best products. We can call ourselves experts only when we can explain to a person who doesn’t know anything about it. This is where awareness comes into play. Create awareness about your product in as simple yet clear as possible.

One can use your product only when they know(not just knowing, have to understand what good it can do to them) about your product.

Now, coming back to Localizing:

Why do you need it?

What good it can do to your product?

Will explain about it, its benefits, how to choose better format for your product in coming post.

By Sudeepthi Garlapati

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