The way we consume content is shifting its way. Text and image content are not that popular as viewers mostly prefer video content over them.
Moreover, short videos and reels have gained much more popularity in a few years so it is really important to change our perception of video content as it has a lot of viewers which can be useful for various purposes. We can put our message right in front of the target audience with the help of video clips.
In this article, we will dwell deeper into the topic and understand the benefits of video editing.
Why is video editing important?
Video editing is important because it helps in enhancing the quality of videos. Apart from letting us make quality videos, it is also an important element for marketing. Research suggests that nearly 85% of customers purchased a product by viewing a brand’s video clip. So, it is really important to consider video editing to make quality videos.
If you are looking for video editing, you need to approach video editors. They use video editing tools for editing videos. Your team may do good shots but if the footage does not make sense, the message conveyed in the video is lost. Video editors help you with this and make your work smooth.
They cut the unwanted shots, arrange them, add additional background music and they make sure the video is worth watching and the message in the video clip is kept alive.
Video editing is the process to cut unwanted clips, organize them and add background audio to enhance the feel of the video. It lets us immerse deep into the videos which would not be possible with a mere raw video clip.
Let us now look at the benefits of video editing.
Top 7 benefits of video editing:
1. High-quality videos:
A poor-quality video decreases the chances of users returning and viewing them again. Moreover, video quality is also decreased if it is shared via social media platforms. To make sure the video is of top-notch quality which helps to engage users and increases their odds of visiting again.
2. Increased social media shares:
A good quality video clip helps you to reach a greater audience and increase the chances of being shared on social media sites. A good quality video likely increases the chances of a video being shared by 200%. According to Facebook, a video has the chance of being shared 7 times more than a link. So creating a good video is a great step to connect to a wider audience.
3. Better ROI for marketing:
There are different marketing channels for a good ROI but video stands out among them all. When a video is presented in a way to engage the audience, it encourages them to convert. For this, the video has to be made of good quality.
4. Explain the hard-to-explain:
If you are a brand that sells products or services that is quite hard to explain, selling them can be difficult. Using good-quality video clips helps the viewers the message that you are trying to explain.
5. A powerful call-to-action:
A good quality video with a strong message has the power to drive the audience to take necessary call-to-action steps be it website visits, social media pages visit, or online shopping.
6. Increased SEO rankings:
According to Google, websites and webpages that contain videos have a better chance to rank first in the search engine rankings. The number goes up to 33% more chances of being ranked.
7. Target mobile users:
With smartphones gaining more popularity, people mostly spend their time with their mobiles. Videos are seen on mobiles mostly in between breaks, when commuting to work and before bed. A video is a great option to target mobile users who constitute a large portion of video viewers.
How to edit a video with captions or subtitles?
Many would be wondering about video editing software that has a captioning facility as well. Captions or subtitles help to increase reach among users and most people prefer to use software that has the complete set of facilities as it saves time. Here is a list of a few software with subtitling or captioning facilities which would be beneficial to you.
1. Camtasia:
Camtasia is a great video editing tool when it comes to creating, editing and publishing videos. It has a lot of video templates which help you with video creation. It is quite user-friendly as it works in Windows, Mac and android. With it’s subtitling tool, it lets users add subtitles and captions as well.
2. Kapwing Auto-Subtitle Maker:
It is one of the best tools for adding subtitles and captions. This lets users quickly burn subtitles to your video clips. This is a good tool as subtitles do not get lost along the way.
3. Wondershare Filmora:
It is another easy-to-use tool which lets users add subtitles to video clips seamlessly. It is compatible with Windows and Mac. It has more than 800 effects to enhance your videos.
Apart from these softwares there are a few subtitling softwares which do not have video editing facilities. Some of them are mentioned below:
1. Subtitle Edit:
It is a free subtitle creation and editing software which helps you to create subtitles from scratch. It has a simple interface and helps greatly in editing subtitles which are out of sync with the videos.
2. AegiSub:
AegiSub is also a free subtitle software which helps users to modify any text file in an easy and convenient way. It has a translation assistant that lets users transcribe subtitles line by line in case it is in a different language.
3. Eztitles:
Eztitles is a subtitle editing software which is also user-friendly and has easy to use interface. It has the option to add multiple effects like 3D subtitles and multiple colours.
Still have concerns and queries on video editing for subtitles? Naarg is here to help you.
Feel free to contact us @info@naargmedia.com.
We will guide you very smoothly to make sure you are not left behind in the journey of subtitle creation.
