Is global better than local?
Or
Local is more amazing than global?
How about creating a local feel despite being global.
One can only successfully become global when one makes locals own one’s product as their own.
Let me give you an example: regional movie box office collections are greater when compared to another global movie collections. Wonder why is that? Let’s say a region has a population of 20 crores; a regional film reaches nearly every audience. On the other hand, another global movie collections are not even close to regional ones. Even though both the movies are good, with just reaching one region’s audience, one reached top collections, while the other hasn’t achieved that much.
What happened here?
If both the movies were good and the regional movie collections were huge, then the movie released globally should have collected 100 times more than the other. The reason it wasn’t able to is…
By releasing it all over the world, the movie became global, but it failed to create a LOCAL impact on each regional audience.
As we all know, when one person from a country achieves something, the entire country celebrates, whether it’s a cricket match, becoming CEO, developing a medicine, or anything else.
Like wise people, like things that are their own. As an old saying goes, “be a Roman while in Rome.” It’s because if you want to mingle and be liked by Romans, you have to be Roman.
In the same manner, in the case of global movies, they have to personalise movies based on the region they are targeting. It can be done through proper localisation.
It is the minute details that make output a great one. If you localise your movie script as per region, rest assured that you can reap all the benefits you can get.
It is not only applicable to movies but also to finances, banking, products, technology, games, and everything else.
By being local, you can be globally successful in all regions.
BE LOCAL GO GLOBAL.
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